Performance media begins with the action that matters. A form submission, valid phone connection, qualified lead, site visit and booking are not the same event.
Media planning
Search intent, social discovery, video, display and remarketing are selected according to the buyer journey, location and offer—not a fixed platform preference.
Measurement
Tracking plans define events, consent, attribution limits, CRM ownership and the feedback available from sales. CPL is reported alongside validity, qualification and progress where data permits.
